After working in the marketing sections of international groups (l’Oréal, Shiseido) and PME Cosmétiques, Odile Polette founded, 10 years ago, her own marketing and communication consulting agency: Beauty Stories, focused on beauty brands and actors. She supports them through the creation of their identity, market positioning, discourse, and development. Odile offers strategic, operational and creative actions, creating value and differentiation. She acquired expertise by working at the heart of brands.